Compared with traditional advertising display methods, the advertising touch screen has the following advantages:

Improve interactive experience: Touch screen advertisements allow users to directly operate the screen, control the advertisement content through gestures such as touch and slide, realize the interactive experience with the advertisement content, and enhance user participation and retention rate.

Cost saving: Compared with traditional advertisements that require multiple replacements of advertisement posters and other expensive forms, touch screen advertisements can update advertisement content at any time, reduce advertising costs and prolong the life of advertisements.

Diversified advertising forms: Touch screen advertising can display pictures, videos and texts on one screen at the same time, and support multiple interactive methods such as HTML5 and flash. This variety of display forms can attract consumers’ attention more.

Change marketing strategy: Different from traditional push ads, touch screen ads pay more attention to interactive experience and user needs, and can provide differentiated experience to gain user recognition, and provide precise positioning advertising services.

To sum up, the advertising touch screen has many outstanding advantages, and will play a more important role in commercial marketing and digital advertising in the future.