The horizontal screen outdoor advertising machine is an advertising display device specially designed for outdoor environments. It usually adopts larger screen size and high brightness display effect to meet the requirements of strong light and viewing distance in outdoor environment.

Horizontal screen outdoor advertising machine usually consists of the following main parts:

Screen: Horizontal screen outdoor advertising machines usually use LED display or LCD display. The LED display has the characteristics of high brightness, high contrast and wide viewing angle, which can provide clear and vivid image display effect under bright outdoor lighting conditions. LCD displays typically feature high-brightness screens and UV protection for better visibility.

Shell: The shell of the horizontal screen outdoor advertising machine is usually made of waterproof, dustproof and corrosion-resistant materials to ensure normal operation under various harsh weather conditions. The housing is also shielded to protect the internal electronics from the outside environment.

Control system: Horizontal screen outdoor advertising machines are usually equipped with advanced control systems, which can realize functions such as remote monitoring, updating advertising content, and adjusting brightness. By connecting to the Internet, advertisers can easily manage and control the display content of multiple outdoor advertising machines.

Cooling system: Since outdoor advertising machines usually work in a high temperature environment, they are equipped with a special cooling system, such as a fan, radiator or air conditioning unit, to ensure the stable operation and long life of the equipment.

Other functions: Some horizontal screen outdoor advertising machines may also be equipped with other functions, such as touch screen, sound playback, intelligent sensing, etc., to provide a richer user interaction experience and advertising display form.

Digital signage is an electronic billboard that uses digital technology for information display and advertising promotion. Through the use of digital technology, digital signage can achieve real-time updates, multiple media displays, content distribution, interactive functions, etc.

Digital signage typically has the following features and functions:

Screen: Digital signage adopts LED display or LCD display to provide clear and vivid images and video display effects. Screen sizes and resolutions can be customized to specific venues and needs.

Content management system: Digital signage is usually equipped with a content management system, which can remotely manage and update display content through the Internet. Advertisers can change advertisement content at any time to achieve more dynamic and personalized advertisement promotion.

Interactive features: Some digital signs are also equipped with touch screen technology to interact with users. Users can view detailed information, participate in surveys, place orders, etc. through the touch screen.

Multimedia display: Digital signage can display a variety of media content, such as pictures, videos, animations, etc. This makes the advertising content more vivid and rich, attracting more attention.

Positioning and customization: Digital signage can be positioned and installed according to specific places and needs, such as indoor signage, outdoor signage, network signage, etc. At the same time, according to the needs of advertisers, digital signage can be customized to suit different publicity goals and brand images.

To sum up, both horizontal screen outdoor advertising machines and digital signage are devices that use digital technology for information display and advertising promotion. They have the characteristics of high brightness, remote management, multimedia display, interactive functions, etc., which can meet the needs of enterprises and advertisers to convey information and attract target groups in outdoor environments.