Today’s society is a fast-developing society with advanced technology and information flow. People are getting closer and closer, and life is becoming more and more convenient. Big data is the product of this high-tech era. Alibaba founder Ma Yun mentioned in his speech in Taiwan that the era of the future will not be the era of IT, but the era of DT. DT is Data Technology. It shows that big data is important to Alibaba Group.

Some people liken data to coal mines with energy. Coal is classified into coking coal, anthracite coal, fat coal, lean coal, etc., while the cost of excavation in open-pit coal mines and deep mountain coal mines is different. Similarly, big data is not “big” but “useful.” Value content and mining cost are more important than quantity. For many industries, how to use this large-scale data is the key to winning competition.

The value of big data is reflected in the following aspects:

(1) Enterprises that provide products or services to a large number of consumers can use big data for precision marketing;

(2) Small, medium and micro enterprises that are small and great can use big data for service transformation;

(3) Traditional enterprises that must transform under the pressure of the Internet need to keep pace with the times and make full use of the value of big data.